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Case Study: One Shoot, Three Delivery Formats
How framing decisions on the day saved a campaign in post.
eJ Productions · April 2, 2026 · 6 min read
The brief asked for a broadcast spot. Halfway through, social and in-venue looping were added.
Because we shot with headroom and clean edges, every reframe survived the crop.
The lesson is unglamorous: leave room you hope you will not need.